Programmes
Five shapes, scoped per brief.
Not a rate card.
The gap between a single creator capsule and a multi-city event programme is too wide for published pricing to be useful. What we can tell you up front is the shape of each programme, what sits inside it, and which variables move the number.
Programme types
How we go to market.
Most first engagements are a client project or a fan reward drop. The creator store and owned-IP models are recurring rather than one-off.
Client project
Brands, agencies and event operators who need one programme run properly
Includes
- Product strategy and price architecture
- Creative direction and production artwork
- Sourcing, quotation and supplier management
- Sampling and QA to an approved reference
- Storefront and launch mechanics
- Fulfilment and post-drop reporting
Scope depends on Category count, quantity, decoration complexity, timeline and how much creative you already have
Fan reward drop
Brands who want measurable engagement rather than promotional spend
Includes
- Reward product design and production
- Unlock, claim or earn mechanic
- First-party fan capture with explicit consent
- dKR authentication where the product warrants it
- Engagement and audience reporting
Scope depends on Reward quantity, product tier, activation mechanic and reporting depth
Event capsule
Tours, festivals, tournaments and venue programmes
Includes
- Pre-event drop and waitlist
- On-site retail and QR ordering
- Event logistics and stock allocation
- Post-event retargeting and remaining-stock strategy
- Sponsor-facing reporting where relevant
Scope depends on Number of dates, on-site retail scope, pre-order window and sponsor involvement
Managed creator store
Creators and talent building a recurring product business
Includes
- Storefront setup and ongoing management
- Product calendar and recurring drops
- Fulfilment, returns and customer support
- Fan data, loyalty and early access
- Monthly reporting and next-drop recommendation
Scope depends on Drop cadence, catalogue size, fulfilment model and how much you want to run yourself
Culture-commerce activation
Brands and IP owners running a full programme rather than a single drop
Includes
- Multi-drop product calendar
- Creative system rather than one-off direction
- Live and event commerce components
- Sponsor integration and measurable activation
- Cross-drop fan data and loyalty strategy
Scope depends on Programme duration, number of drops, category breadth, live component and sponsor structure
What moves the number
The variables that actually drive cost.
None of these are surprises once you know them, and all of them are visible to you before you approve a scenario. Landed cost, retail, contribution and any royalty sit beside the product decision, with the date each figure was sourced.
Quantity
Almost everything gets cheaper per unit with volume, but the curve is different per method. Screen print rewards volume heavily; DTG barely notices it.
Decoration method
Per-colour setup, stitch count, patch tooling and specialty finishing all move unit cost in different directions.
Category and blank
A heavyweight fleece and a standard tee are different businesses. Cut-and-sew is different again.
Trims and packaging
Custom labels, woven tags, closures and packaging are what make a blank read as product, and they carry both cost and lead time.
Timeline
A compressed window costs money — expedited freight, premium capacity, and less room to absorb a problem without a second run.
Region
Sourcing region changes landed cost and lead time significantly, and the trade-off between the two is a decision rather than a default.
Rights and royalty
Licensed IP carries royalty against revenue, which changes the price architecture rather than just the cost line.
Fulfilment model
Direct to consumer, event allocation, VIP kitting and seeding all have different pick-and-pack economics.
Scope you keep
Bringing your own creative or your own storefront reduces what we run, and the scope reflects it.
Questions we get asked
Why is there no pricing on this page?
Because a published figure would be wrong for most people who read it, and a range wide enough to be accurate would be useless. Send a brief with your quantity, category and timing and you get a real number against a real specification, usually within days. That is a faster route to a useful answer than a rate card.
What is the smallest thing you will take on?
Smaller than you probably expect for a first programme, because proving the operation on something controlled is genuinely useful to both sides. What we will not do is take on something so small that the setup cost makes the unit economics absurd — and we will say that rather than quote it anyway.
How are creator stores charged?
Recurring rather than per-drop, because it is an ongoing operation rather than a project. The structure combines setup, an ongoing management component and a share of sales, with the balance between them depending on catalogue size, cadence and how much you want to run yourself. Specifics come with a scoped proposal.
Can a sponsor fund the product?
Yes, and it is one of the more interesting things we do. A sponsor-funded drop turns promotional budget into product that fans actually want and keep, with measurable engagement and first-party audience data attached instead of impressions. The commercial structure depends on who owns the audience relationship, which is a conversation worth having early.
Do you take equity or revenue share instead of fees?
Revenue and profit share are part of how several of these programmes work, particularly on managed creator and owned-IP models where we are participating in the upside rather than billing for hours. Equity is a different conversation and not a standard structure.
Send a brief and get a real number.
Quantity, category and timing is enough to start. We come back with something specific.