Build / Apparel
Hoodies and tees are where most drops live.
They are also where most drops feel cheap.
The difference between merch and product is usually the blank, the trims and whether anyone checked how the print sits on that specific fabric. Those are the three things we do not leave to the supplier's default.
Product
What we build.
Hoodies and crews
Midweight through heavyweight fleece, standard and boxy fits, garment dye and wash options.
Available now
T-shirts
Standard through heavyweight cotton, boxy and regular fits, long and short sleeve.
Available now
Cut-and-sew
Custom patterning where a blank will not carry the idea. Longer lead time and higher minimums.
Available on scoped programmes
Outerwear
Coaches jackets, varsity and heavier layers for capsule and premium programmes.
Available on scoped programmes
Custom labels and trims
Neck labels, hem tags, drawcords, zip pulls and packaging that make a blank read as a brand.
Available now. Needs committing earlier in the timeline than the print does.
dKR authentication
Neck label, sleeve hit, hangtag or packaging seal binding the item to its approved product record.
Physical application available. Digital verification is not yet live.
Decoration
Choosing a method.
Indicative guidance. Real suitability depends on the blank, the artwork and the quantity, and we confirm it per programme rather than applying a rule.
| Method | Best for | Watch out for | Typical minimum |
|---|---|---|---|
| Screen print | Bold flat colour, larger runs, the most durable hand feel | Per-colour setup makes small multi-colour jobs expensive | Medium |
| DTF transfer | Detailed and full-colour work, small runs, mixed garment types | Different hand feel to screen; struggles on heavy texture | Low |
| DTG | Photographic detail, sampling, seeding and one-offs | Best on high-cotton blanks; dark garments need underbase care | Very low |
| Embroidery | Premium chest hits and anything that should feel substantial | Small text and fine line work do not survive stitch resolution | Low to medium |
| Patches and appliqué | Collector feel, varsity and heavyweight programmes | Adds cost and lead time; judge from a sample, not a render | Medium |
| Garment dye and wash | Vintage character and a premium finish across a whole run | Shade variation between units is inherent, not a defect | Medium to high |
Constraints worth knowing before you design
Placement has safe zones. Seams, pockets, zips and hoods all interrupt a print. A design that crosses a side seam will distort, and a chest hit that sits too high reads as a mistake on a real body rather than on a flat mockup.
Heavyweight fabric changes the print. A heavier, brushed or textured fleece will not hold fine detail the way a smooth midweight tee will. If the artwork depends on hairline detail, the fabric choice is part of the artwork decision.
Colour matching has limits. We work to a colour reference and get close, but dye lots vary, fabrics take ink differently, and a screen on a garment will never be an exact match to a screen on a monitor. We show you a sample and that is the reference point.
Trims drive the timeline more than prints do. Custom neck labels, woven tags and packaging usually have longer lead times than the decoration itself, so they have to be committed earlier. This surprises people, and it is the most common cause of a slipped launch date.
Bring us the product.
Tell us the category and the direction. We come back with blanks, methods and a real timeline.