Work
Proof, published carefully.
Or not published at all.
Every metric on a case study here names how it was calculated, the period it covers, and whether the result is historical, projected or illustrative. A case study does not go up without a named person who approved those claims.
Case studies
Nothing published here yet
Programmes are running, and none of them have a published case study yet. That is deliberate rather than an oversight: a case study needs the drop closed, the numbers reconciled, the client's approval on every claim, and a named person accountable for them. We would rather this page be empty than fill it with an illustrative example dressed up as a result. When the first one clears, it goes here.
What a case study here will always tell you
How the metric was calculated. Sell-through against what denominator, over what period, including or excluding returns. A percentage without a definition is decoration.
Whether the number is historical, projected or illustrative. Those three things get presented identically across most of this industry, and the difference matters enormously if you are making a decision based on one.
What went wrong. Programmes have exceptions — a supplier slip, a colour issue, a forecast that was off. A case study that reads as flawless is a case study that has been edited into uselessness.
Who approved it. Every published claim has a named owner internally, and the client has signed off on their own numbers appearing.
Want to talk to someone who has done it?
We can put you in touch with a reference on a comparable programme. That is more useful than a page of case studies anyway.