Template — no client
How a case study on this site will read
No engagement is described here. This is the shape a real case study will take, written out in full so the format can be agreed before the first one is.
Published Approved by nobody yet — this is the proposal being reviewed
What was measured
- Brief to first sample
- 00 daysIllustrative onlyCalendar days from a signed brief to a physical sample in the client's hands. Per engagement.
- Sell-through at day 30
- 00%Illustrative onlyUnits sold divided by units produced, thirty days after the drop opens. First 30 days.
- Addressable fan records
- 0Illustrative onlyBuyers and scanners who consented to be contacted again, deduplicated. Per engagement.
What a case study here will always state
Four things, in this order, on every one:
- Who the client was and what they asked for, in their words where we have them and paraphrased where we do not. A case study that cannot say what was asked for is a portfolio piece.
- What we actually did, split by the part of the operation that did it — strategy and creative, sourcing and production, commerce and fulfilment — so a reader can tell which parts they would be buying.
- What happened, measured. Every figure carries its definition, its period and its basis. A number without those three is decoration.
- What we would do differently. A case study with no second thoughts in it is marketing.
What it will never state
- A number we cannot define. If we cannot say how it was calculated, it does not appear.
- A projection presented as a result.
basison every metric ishistorical,projectedorillustrative, and the page prints which. - A client’s name without their written agreement to the exact wording.
approvalOwnernames the person who checked it, and the build refuses a case study without one. - Margin, rate-card or supplier terms.
The decisions inside this
Three, and they are the reason this page exists rather than an empty shelf:
- Anonymous case studies, or named only. Named is stronger and slower. Anonymous lets us publish sooner and convinces less. The proposal is: named only, and we wait.
- Metrics on every case study, or only where they are good. Publishing only the good ones is how a work page stops being evidence. The proposal is: metrics on all of them, defined, including the unflattering ones.
- How soon after a drop closes we publish. The proposal is thirty days, so day-30 sell-through is a real number rather than a forecast.
What we ran
- Strategy + creative
- Source + make
- Sell + deliver